The Neutral Party

A whole season in eleven shades of nothing, for a house that had never used colour and did not intend to start.

Campaign

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01

Maison Lasse sells oatmeal, bone, chalk and sand, and their catalogue had spent four seasons making all of it look like the same jumper.

We cast for skin tone rather than face, lit warm, and put the palest pieces on the warmest backdrop we could find. The point of a neutral is what it sits next to.

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02 Oatmeal against terracotta
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03 Bone, chalk, sand